Job Description
Your chance to be in a regional leadership role and at the center of strategic excellence for a leading and reputable global Animal Health organisation.
You will be engaging with key stakeholders and commercial leaders, providing critical insights to help shape the best outcome, aligned with overall business objectives and in line with operational requirements for successful Companion Animal strategic launches.
Lead Market Leading Product Portfolio in the Companion Animal Health market.
Location: Australia (Preferred)
Travel: Able to travel up to 50% of time
Our Animal Health division is a trusted global leader in veterinary medicine, dedicated to the health and well-being of animals. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society and our planet. We offer one of our industry’s most innovative portfolio of products, services and technologies that serve to prevent, treat, and control diseases across all major farm and companion animal species
The Companion Animal (CA) Business unit leads strategy development and execution across markets throughout the world. It drives global marketing strategies and activities to drive successful key company CA launches and maximizes the value of in-line products. Our company has a very robust pipeline of new products and initiatives providing customer benefits and driving business growth.
Role Overview:
In this new position, the Regional Marketing Director, Business Activation aligns, coaches, and influences regional and local marketing teams by driving successful global strategic launches of major new innovative products. You will aim at providing and capturing the most value of launches at customer level through optimized market deployment.
You will also be responsible for regional and key market alignment in support of priority business drivers, the regional roadmap implementation, and oversight of market demand planning. The Regional Director, Business Activation will represent Global Companion Animal Marketing in its entirety to the Regional VP and the Regional Leadership Team. This includes representation and coordination with Franchise campaigns, Customer Marketing, Commercial and Digital Experience efforts, among others.
You will report directly to the Executive Director, Global Customer Marketing & Business Activation.
What will you do:
Develop regional and key market alignment in support of priority business drivers, Lead Localized Strategy Regional roadmap process encompassing all marketing and sales enablement.
Lead and activate a regional network of BUDs to ensure engagement, alignment, and execution of needed actions to achieve the regional objectives.
Will organize necessary follow-up and task force with the regional and global teams to ensure successful delivery of the aligned objectives for the year.
Work with the Digital enablement department and the regional and local marketing teams to develop customer journeys and omnichannel operational strategy to reach identified targets.
Responsible to provide a broad set of adapted marketing assets to support local key launches.
Partner with regions and local marketers to execute marketing content to differentiate our brands.
Communicate, collaborate, and align actions with key stakeholders within regional commercial organizations including GMs/Business Unit Directors on core marketing launch strategies and address local launch and post-launch needs.
Provide marketing team leadership to ensure successful implementation to support product launches throughout the world.
Collaborate closely with customer marketing, commercial, digital, and sales enablement and provide impactful launch materials to be implemented within markets.
Understand how the platforms and products are performing and drive iterative change as necessary to drive measurable results.
Orchestrate Business steering process to track implementation of key launches.
Collaborate with markets and regional management for new product demand requirements.
Coordinate with supply chain to ensure alignment and prioritization of material availability to support market launches.
Contribute to global annual marketing communications plans and budget planning cycle.
Collaborate and partner with regions, markets, and customers to gain insights.
Share learnings with the Global, local teams, and internal partners.
Understand and use key sources of information.
Support the development of marketing capabilities within market organizations.
What should you have:
Minimum Requirement: Bachelor’s Degree (business administration, marketing, communications, sales management, biology, animal science, or relevant area) from accredited university.
Master’s Degree, MBA or Advanced degree in marketing, sales management, communications, animal science, or veterinary medicine is preferred.
Minimum of 10-15 years of broad work experience in marketing (communications, brand, product, channel, operational) and related sales support activities.
Strong life science, veterinary medicine, animal science, medical marketing and business experience is highly preferred.
Business Unit Director or Country Management leadership experience preferred.
Successful track-record to create and implement the best performing, campaigns and tactical communication initiatives targeting medical professionals and consumers.
Proven marketing experience of successful product launches with measured results with set of clear metrics.
Demonstrated management of A&P budgets.
Skills
Digital marketing acumen and experience especially in lead generation and conversion.
Excellent ability to manage workflow with regional and local markets.
Familiarity of the Animal Health industry or related industry, marketing, and commercial Operations.
Managing and executing the product and launch communication plans.
Monitoring performance metrics including revenue, pricing, forecasting, sales cycle, markets, and sales opportunity targets.
People skills that will help in developing and building strong internal and external relationships with key stakeholders to collaborate and drive results for business unit.
Ability to challenge and drive the organization towards the success of a project.
Ability to work in matrix organization and work with people across multiple time zones, functions, and locations.
Excellent written and verbal communication and presentation skills.
Fluency in English is required. Multilingual in leading languages of region is highly preferred.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Who we are
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
05/9/2025
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R344794
